the view from Airport Rd | Kucia And Associates Blog

Is a year too long between blog posts? Some would say, for this blog, it’s not long enough. Either way, if we don’t post another blog soon no one will take “the view from Airport Road” seriously. Our promise of bringing street-level perspective to marketing issues will be as worthless as the digital ether it was not printed on. Potential followers will follow someone else. So here is another post, written for your benefit and, of course, also for ours. Because that’s how it works, right? Your comments are welcome.

What are we seeing from Airport Road?
Businesses getting back to marketing; businesses valuing a dollar well-spent on marketing (i.e. tight budgets, high expectations); confidence with a lower-case “c”; motivated bankers — one calling us with attractive refinancing options, another visiting our office to drop off marketing literature and wanting to provide a competitive quote of services, another bank running radio spots telling businesses it’s time to invest in the future; lots of property needing paint and repairs— ours included—lasting signs of the recession’s toll. We are optimistic about 2011. Our blog is up and running again. If you would provide a comment, we would be honored. If you decided to follow “the view from Airport Road” we may even throw a party. We’ll have to check with our banker first.