Marketing: Well-Rounded Perspective

Cincinnati, Kucia And Associates, Marketing, Marketing Content Comments Off on Marketing: Well-Rounded Perspective

You want a good pizza for your pizza dollar, or $20. Who doesn’t want pizza ROI?

So you look for the right specialist to help you, and find there are many answers.

There are the pizza sauce Leaders, who make pizza sauce for a living. They say good pizza requires an exceptional sauce that balances all the tastes people want, but with its own distinctive edge.

There are the pizza dough Specialists, who will tell you that a pizza is only as good as its dough. Pizza without crust is just a bunch of ingredients on a pan, they say.

There are mozzarella Gurus, pepperoni Ninjas, and strategic flavor Catalysts who insist that best-practice selection in the areas of cheese, meat products and other ingredients is critical to pizza performance.

There are technology and efficiency Innovators, brick oven manufacturers, lighting, furniture and pizza platter makers who want to ensure the ideal pizza experience, wherever and whenever people want to enjoy it.

Yet, with all of this expertise and more in mind and within reach, in marketing, someone still has to “make the pizza.” They know you. They understand your situation and who it is your pizza must satisfy. They’ve made a lot of different pizzas. They bring a point-of-view to the prep table to help you decide what your pizza needs – when, where and why. What it will cost. They know ingredients and how they work together to produce the needed outcome. They put it together, bake it, slice it and serve it. These people are not generalists. They just happen to specialize in the whole pie.

Why you need a website that doesn’t just sit there.

Cincinnati, Columbia Tusculum, Hyde Park, Kucia And Associates, Marketing, Marketing Content Comments Off on Why you need a website that doesn’t just sit there.

Marketing is increasingly web-centric and mobile. Your website should give you web presence, supporting your outbound messaging and receiving inbound inquiries, continuously, in harmony with your purpose and goals. It must be responsive – viewable equally well on all devices, in any browser. A website must attract the search engine yet speak to the person. It must welcome and engage while quantifying and reporting.

Recognizing Video as a Medium, and a Technology

Cincinnati, Kucia And Associates, Marketing, Marketing Content Comments Off on Recognizing Video as a Medium, and a Technology

As with words on a page, the communication potential with video is limitless, and so are the choices.  Just as writing requires more than merely typing words, producing a video is more than just shooting scenes. Thoughtful planning around the goal of a video is needed. The message, look, style and tone should be known upfront, the necessary content and effects identified. The completed piece should flow like a well-composed essay, with a point or point-of-view easily grasped or felt — even if no words are used.  Whether it runs one minute or one hour, when you view a video like this, you’ll know it.  The people who produced it are why — not the technology itself, the curved flat-screen or luck.

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