We were thinking and talking (simultaneously) the other day about what it takes to build a meaningful web presence. What I heard then and have consistently heard for many years is this: good content. Said one friend with 11 years of site-building experience, “The content, especially the copy, is always the problem… always holding things up.” Kind of like, “the dinner wasn’t very good until the food was served.” Sounds obvious enough, until you witness what must really be happening in the site development process. The functional, designed shell of a web site is in the control of the designer and his/her many guides and helpers, including clients, strategic thinkers and just about anyone else. How the site looks and links and engages and interacts with the visitor is the designer/programmer’s responsibility. Read the rest of this entry »
We are a communication strategy and creative firm, providing content for all forms of media, from original idea through final production. It’s our job to see and understand things from many angles, usually from the perspective of others, especially that of our clients and their customers. But we draw from a view all our own. Our view of business is not from the guest-bedroom/home-office technology command center. Our view is not from Madison Avenue, nor Wall Street, nor 4th Street, nor the proverbial Main Street. For 15 years our view has been “the” street — an increasingly rare vantage point for marketers, from which we see business realities and challenges in action every day in varied ways. People, culture, design, music, technology, innovation, advertising, ideas, media — they’re what make business run — and they’re at their best at street level. As time permits, we and our guest-bloggers will share what’s going on here with us and around us. Our hope is that it will help add perspective to your day, to your work, and to your life.