Dec 1
There is much talk of the value of “engagement” in communications, particularly online, where marketers are finding they can influence their prime audiences — interactively, communally, in real time — in ways other media can’t. My son’s participation in the Cincinnati Regional Science Olympiad, a science project competition among Greater Cincinnati high schools, showed me a form of engagement — interactively, communally, in real time — which I hadn’t seen before. It was interesting to me because most, if not all, enthusiastic gatherings of high school students are centered on athletic competition. But this was science…the proverbial slide-rule and pocket-protector crowd.
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