Marketing for Sales.
The popular notion of a “sales funnel” is nice and simple. If only it actually worked that way. In reality, selling is a building process and an uncertain journey. But you can map the way and equip well. Complex, contractual, long-term, B2B relationships are earned by achieving the following objectives:
- Awareness
- Education
- Trust
- Buy-In
- Decision
Equipping your sales effort with the right tools at the right time can provide much-needed momentum throughout the process. Each has a given purpose, establishes the right impression, makes a key point, answers a frequently asked question fully or provides reassurance regarding a common concern.
It's not about replacing sales talent with sales tools. It’s about leveraging your Total Sales Investment with Sales Tools created for actual situations and needs — adding momentum to the process.
VALUE PROPOSITION
- Communications designed around your sales process
- Increased sales productivity
- Overcoming sticking points
- Anticipation of questions; being more proactive
- Accelerating sales performance
OBJECTIVES AND TACTICS
- Lead Generation Email/Direct Mail
- Advertising: Digital & Traditional
- Concept, Design, Content
- Trade Show & Pre-Show Impact
- Social Media Content
- Website Content
- Company/Product Introduction
- Topic Overview & Info-Graphics
- Product Demonstration
- Video/Animation
- Technical Diagrams & Illustration
- Technical Writing
- Sales/Sampling Support
- Product/Sales Kits
- Internal Sales Organization Announcement/Instruction
- Sales Training Materials
- Sales Organization Motivation/Incentive
- Unique/Useful Promotional Leave-Behinds
- Expert & Customer Testimonial
- Performance Data Presentation
- Competitive Comparisons
- Case Studies
- Value Proposition Demonstration
- Custom/Editable Marketing Forms
- Formula/Calculation Form
OUR SERVICES
- Marketing/Sales Situation Analysis
- Sales Process Mapping
- Sales Collateral Program with Full-Process Continuity (Digital, Printed, Video)
- Creative Concept, Design, Content
- Production to completion
